What is best for email newsletters? For websites? For editing your video content? To publish your content on? Best platform for online courses, or payments, or booking, or invoicing, or video calls? What is the best when you are a truly solo practitioner?

Great, your website is finished. You spent hundreds of hours on it and dozens of thousands of dollars on it and you're happy this is going to be your website for your whole life or at least for the lifetime of your business.…. No…. unfortunately that’s not how it works for solo businesses.

“Being strict about showing up, but being lenient about the results“. - I agree with this but there is some further clarification needed for us ADHDers because, to us, this whole concept of “systems“ and “consistency“ usually sounds frightening and triggering. The concept still works, we just need to dig even deeper to find our version of it!

Creating videos as part of your marketing strategy can easily lead you into a perfectionism trap. We consume a lot of video content on platforms like YouTube and Instagram that are of exceptionally high quality and it distorts our perception and expectations towards our own. Because here’s an important distinction to consider.

When you're setting up the tech for your business, especially the admin work in the background, there are a few crucial mindset tips to keep in mind.

First, there are no perfect platforms…